"You are what you use" - this is our philosophy.

Our Commitment to Natural Products

We promise to stick to The Natural Standard, maintaining the highest ideals and never taking the easy way out. We will never compromise what is best for your experience and well-being, and will always be true to what we define as natural. We are working with others in the industry — organizations and other companies — to join us and adopt The Natural Standard in the interest of The Greater Good.

We believe natural products should be 100% natural.

Our products average 99% natural, with half being 100% natural. We will continue to strive for 100% natural on all our products, investigating all ingredients and the latest technologies to create the best products for your greatest well-being and never using any ingredient that has any potential suspected human health risks.

We believe companies should be transparent.

We think natural personal care products manufacturers have the responsibility to fully disclose their ingredients and any associated risks so that consumers can make the most informed decisions about the products they use. We list the percent natural on every product label and avoid ingredients with potential risks. What's more, we strive to educate consumers — and the industry — about those potential risks.

We believe all packaging should hold to the highest standard possible of environmental sensitivity.

We use packaging with the highest levels of Post Consumer Recycled (PCR) materials. Our packaging is designed to be recyclable and have the lowest impact on the environment possible.

We believe in preserving the rights of both humans and animals.

We commit to the highest standards of free trade and working conditions in the sourcing of our products. We also pledge to never test our ingredients or products on animals.

We believe in giving back.

We commit to pledge at least 10% of all Web Site sale revenues to our selected "well being" partners.

We believe in taking care of the people who make our business what it is.

We provide an extremely rich and diverse workplace that focuses on the personal growth, development and wellness of the individual through comprehensive benefits. We set the highest standard in employee health education and benefits, safety, development and mutual code of conduct.